Inclusivity and accessibility

Adopting an inclusive approach means putting the needs of your audience at the heart of everything you do.

Time is running out to make sure your website is accessible

On the 23rd September, the new regulations around web accessibility come into force that apply to public sector websites published before 23 September 2018.

Whom does it apply to?

The legislation applies to public sector bodies including; central government organisations, local government organisations, some charities and other non-government organisations.

What does it apply to?

The legislation applies to anything and everything on a website – including images, PDFs, videos and links. Everyone who is responsible for creating or publishing website content needs to understand accessibility, its importance and the steps to be taken to ensure content is accessible.

Steps to compliance:

  1. Audit your website: Performing an audit will help you understand what and where the problems are on your website.
  2. Plan to fix the problems: Once you know what is wrong with your website, you can make a plan to fix the problems and achieve legal compliance.
  3. Always consider accessibility: It might seem obvious, but any new content and any development projects have to be designed and built to comply with the new regulations.
  4. Publish an accessibility statement: An accessibility statement details how accessible your website is and to what extent it is compliant.

If you’d like advice, guidance or help in auditing and bringing your website up to regulation standard compliance, contact our team.

Download our insight reports

Addressing inclusivity in the financial sector
By adopting an inclusive approach, financial institutions can make a real impact on people's lives.

Communicating with vulnerable people
A guide for the emergency services. How to define, develop and deploy an inclusive communications strategy.

Why you need an inclusive communications strategy
There has never been a more significant time to embrace inclusivity.

The key to effective communications is understanding

Every organisation has a unique, diverse audience with varying needs. Understanding their needs, expectations and frustrations is a vital first step to ensuring an organisation’s communications, products and services work for the audience it serves.

The time to act is now. Those who do, will reap the benefits of prioritising people. Those who don’t will be left behind.

Quick wins to prioritise inclusivity:

  • Ensure your website and apps adhere to WCAG 2.1.
  • Make information easily available in alternative accessible formats (such as large print, or Braille).
  • Invest in user research to truly understand who your customers are and their needs.
  • Distribute communications on the right channel for every user – innovate and personalise your marketing mix.
  • Put robust processes in place for user testing – including accessibility and assistive technology testing.

How we can help

We offer a range of services to ensure everything you deliver is truly inclusive, accessible and right for the audience you serve. If you’d like to understand how to adopt a user-focussed, inclusive approach, drop us a line. Whatever your websites and digital services meet accessibility requirements and comply with national and international legislations.