Skip to content


Empowering customer engagement

Partner of the Year 2019 award logo

Optimizely is the heart of your digital experience ecosystem. 

Optimizely is the ideal choice for digital enterprise leaders who want to drive digital transformation in their organisation and deliver standout experiences for customers – everywhere they choose to engage.

Optimizely is a leader in the Gartner Magic Quadrant report for Web Content Management (WCM) and Digital Experience Platforms (DXP). 

CDS are one of only a handful of ISO 20000 certified Optimizely Premium Solution Partners and our web development team were trained directly by Optimizely.

We provide a full end-to-end service, including ongoing  support through our ITIL Service Desk, hands-on training and best practice advice.

Our experience includes using Optimizely (Episerver) to build the Single Online Home for all UK police services and developing a set of global websites for Insight Investments.


Optimizely is a leader in Gartner sDXP Magic Quadrant report

Gartner's 2022 Magic Quadrant for Digital Experience Platforms sees Optimizely named as a Leader for the second year. The report, aimed at prospective buyers, assesses the strengths and cautions of vendors providing Digital Experience Platforms.

  • Of the many DXP solution providers in the market, Optimizely makes up one of just 16 vendors profiled in the report
  • Optimizely continues to sit among the “top 3” DXP players in the market
  • According to Gartner, Optimizely’s position reflects a strong combination of vision, execution, customer understanding, and marketing
  • This year’s research focuses on composable architecture, integrations, and APIs.

Request a callback

Client Testimonials

What our clients are saying about us

“Our intranet is at the hub of our internal communications, so when we launched our refreshed brand to customers, the intranet also needed to reflect our new look and feel, to ensure staff were fully aware of the changes and messages we wanted to project."

Alan Whiting, Head of Group MarketingWesleyan

“CDS have enabled us to refresh our CMS technology with Optimizely, and in doing so have provided us with a more robust, powerful and future proofed platform to build on. Before, we were stuck with an outdated and restricted system which was impacting our adviser members' experience, however now we have new improved search functionality, a fully responsive site and lighting-quick content publishing, as well as many other benefits. We're looking forward to being able to further exploit the potential and develop on this platform with CDS."

Matt Bottrill, Infrastructure and Security ManagerTenet Group Ltd

“With CDS as a partner we have created a solution that assists our marketing efforts in providing real demonstrable ROI and business benefits." 

Daragh O'Reilly, Marketing ManagerIrish Ferries

Three great reasons to choose Optimizley and CDS


Our Episerver experience includes CMS implementation as well as the other connected tools, including:

  • Email marketing
  • Digital asset management
  • Personalisation and AI
  • Analytics
  • Enterprise search

Our development team also bring a wealth of experience of integrating with other external and 3rd party systems to share content with and present content from other systems; such as CRM, e-Commerce, data feeds and mapping.

Clear vision and direction

For the first time ever, Gartner have published a Magic Quadrant specifically focussed on personalisation and Episerver has been labelled as the most visionary tool in the market.

The report highlighted Episerver’s dedication to Customer Success with support and ongoing, proactive optimisation being a real brand differentiator.

Episerver’s strong product roadmap and clear vision for the direction of digital personalisation was also highlighted as a key strength.

Smart content personalisation

The powerful new tool to automate website personalisation Episerver Advance launched in Q2 of 2018 as an enhancement to the existing suite of personalisation tools and functionality already built into Episerver.

The new tool enables marketers to automate the personalisation of content through a combination of rules set around explicit and implicit user behaviour, to create individual content recommendations.