Why you need an inclusive communications strategy
There has never been a more significant time to embrace inclusivity
An inclusive communications strategy seeks to ensure that everything produced and every journey is as effective as possible.
By adopting an inclusive approach to communications, every organisation has the opportunity to improve people’s lives and play their part in changing the communications landscape for the good of everyone – forever. If your strategy is accessible to everyone, it will be more effective.
As an award-winning agency, CDS strives to make a positive difference in everything we do. To this end, in 2019 we commissioned a piece of research through YouGov to examine how people feel about the communications they receive.
This report seeks to take that research further by examining where the opportunities lie for businesses to positively affect the lives of the people they serve during the Covid-19 pandemic, the recession and beyond.